𝓒ultural 𝓣heorist + 𝓢trategist + 𝓦riter studying our media and social shifts to advise partners on the future —
↳ 𝓟roviding quantified cultural foresight and strategy to investors, the UN, philanthropies, the press, and world’s largest brands
Currently:
Head of Global Foresight, Reddit
Resident Futurist, Hannah Grey
Expert Advisor, Canvas8
Speaking Internationally
Author of ZINE
KLEIN
KLEIN
ZINE: Webby Award’s “Best Independent Publication”
Essays and interviews critically researching overlooked trends for the culturally curious
NOW PLAYING 🎧
NOW PLAYING 🎧
ADVISING:
CONTRIBUTING:
SPEAKING:
Matt empowers us with perspective and agency to right the ship to our own likings.
— Dr. Marcus Collins
Author & Professor
Closest thing to Gen Z’s Marshall McLuhan.
— Elliot Aronow
Creative Director, ex-Playboy & GQ
One of the most thoughtful observers and critics of contemporary society that I know.
— Andrew McLuhan
Director of The McLuhan Institute
Original, clever, amazingly honest, and unfiltered.
— Faith Popcorn
Author & Futurist
A brilliant cultural analyst.
— Douglas Rushkoff
Media Theorist, Professor & Author
“𝕿he foremost published and trusted cultural theorist. An authority on the zeitgeist and rare blend of theory and practice.”
A Webby-winning writer, global speaker and “Top Voice in Market Research,” Klein is a trusted advisor to organizations seeking to make sense of cultural change.
With a decade of experience in trend forecasting, innovation, and strategic communications, Klein partners with brands, the UN, investors, philanthropies, and the press to provide provocative, alternative explanations of the zeitgeist and author future-proofing strategies.
He’s advised on the cultural implications of generative AI for Google, fandom for the NBA, and the future of vibes after traditional vices.
His award-winning publication ✉️ ZINE, critically researches our relationship with technology and media, provoking tens of thousands globally. ZINE offers executives, government officials and academics alike cultural intelligence and 💬 interviews, analyzing overlooked trends. He’s written about 📖 The Decline of Higher Education, ⛪ Rise of Modern Religion, 👄Ethics of Virtual Influencers, 🎂Modern Myth Making, 🔎 Synthetic Information, 🎸 The Mindfulness of Mosh Pits and 🐸 The Wisdom of our Memes.
Advancing the practice of foresight, he’s also written about 💡 The Radical Potential of Cultural Strategy, 🐢 How Trends Lost All Meaning, 📣 Foresight as Activism and 📈 Marketing Won’t Save You. Your Consumers Will.
Effectively explaining emerging social shifts, he’s a relied upon 📰 source for the WSJ, DAZED and VICE, and former contributor to Forbes where he served as a media critic. He’s also a 🎤speaker at SXSW, Fast Company, and MoMA, and guest lecturer at universities including NYU and The New School.
He’s the author of the 🔮 META Trends Report, an annual meta-analysis commenting on the zeitgeist, 🔬Audience Capture, a zine exploring the dangerous dynamics of audiences, sponsor of 🪴 The Tiny Awards, honors for the cozy web, and creator of 🎒 The Understanding Media Seminar Series in partnership with The McLuhan Institute.
Completing the first-ever joint degree in Psychology and Film & Media Studies from Franklin & Marshall College, Klein’s honors dissertation and concentration was in 📱 CyberPsychology: Online Sharing as Identity Creation & Self Presentation. He also holds certificates in network theory, crisis communications, post-growth entrepreneurship and foresight from the Institute for the Future & The Future Laboratory.
Klein’s focus is to increase cultural fluency and digital literacy, empowering autonomy.
He’s also a volunteer with Big Brothers, Big Sisters and lives in New York.